September 10, 2022

Andreas Betsche

gamescom asia’s Entertainment Zone now online-only again, B2B still on site

September 10, 2022 | Andreas Betsche

The opening of gamescom asia 2022 in Singapore is scheduled for less than two months. The program has now undergone various revisions by the organizers, especially affecting all attendees who were eager to play games for themselves at the event.

The B2C section of the trade fair, the Entertainment Zone, won’t take place on-site as originally anticipated; instead, it will be entirely online once more. The virtual shows PRIMETIME and STUDIO will be present, along with a dedicated Steam Page, where games and fresh announcements will be showcased.

Credits: gamescom asia

The organizers state that this decision was made “in consultation with key stakeholders and feedback from industry players on factors including time and resource constraint.

We apologise to the fans who have been waiting to celebrate and interact offline with each other and their favorite games at the festival, and welcome them to join us for a borderless online experience this year. Our virtual shows will showcase up-and-coming games from Asia and beyond to a worldwide audience. Our STEAM event page launches this year and will offer game demos and previews, flash sales and more for all to enjoy,” said gamescom asia.

It means that this year, players will again have to follow gamescom asia without being able to immerse themselves in the world of gaming on-site.

Credits: gamescom asia

As planned, the B2B segment, the Trade Zone, will continue to take place in-person and online. gamescom asia’s Trade Zone will consist of an Expo area, a Trade Conference, Networking, and a Developer-Publisher-Investor Speed ​​Dating event. These include country pavilions, exhibitor talks and talent drives, and face-to-face business meetings.

According to the organizers, over 60 companies from 15 countries will be participating, including the console manufacturers Microsoft Xbox and PlayStation.

Singapore will host gamescom asia from October 20–22, 2022, with online sections made available to all audiences on October 19 and 23.

Andreas Betsche

Andreas Betsche founded Virtual SEA in early 2016 after researching Cambodian mobile games for his Master’s thesis. He has a background in Southeast Asia studies and has worked and lived in Cambodia, Malaysia, and Indonesia. Since he has been actively playing games since the early 90s, combing both worlds in Virtual SEA brought together both of his passions.

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